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Media alert
Groundbreaking international report on primary cause of eczema supersedes established medical opinion
A defective skin barrier is the primary cause of eczema, not the immune system, as previously thought.
This is according to new evidence highlighting the pivotal role of the skin barrier in eczema and the effects of genes and the environment on skin barrier breakdown.
To shed light on this breakthrough finding and the importance of an Eczema Control Plan, interview leading Australian dermatologists on Tuesday,
17 October (the launch of Eczema Awareness Week).
___________________________________________________________________________
Available
for interview:
Leading dermatologists Australia-wide including:
- Dr John Su, Dermatologist, Royal Children’s Hospital and the Austin Hospital, Melbourne
- Dr David Orchard, Dermatologist, Royal Children’s Hospital, Melbourne
- Liz Moore, Dermatology Nurse Consultant, Royal Children’s Hospital, Melbourne
- Dr Chris Baker, Dermatologist, St Vincent’s Hospital, Melbourne
- Professor Rod Sinclair, Dermatologist, St Vincent’s Hospital, Melbourne
- Dr John Sullivan, Dermatologist, Liverpool Hospital, Sydney
- Professor Dedee Murrell, Dermatologist, St George Hospital, Sydney
- Dr Gayle Fischer, Paediatric Dermatologist, The Children’s Hospital Westmead & Royal North Shore Hospital, Sydney
- Dr Jim Muir, Dermatologist, Southeast Dermatology, Brisbane
- Associate Professor Pete Smith, Allergist, Pacific Private Clinic, Gold Coast
- Dr Bert Prium, Dermatologist, Clinic One, Maroochydore
- Dr Michael Williams, Paediatrician, Mackay Base Hospital, Mackay
- Dr Catherine Reid, Dermatologist, Royal Adelaide Hospital, Adelaide
- Dr Anne Halbert, Paediatric Dermatologist, Princess Margaret Hospital for Children, Perth
- Dr Kurt Gebauer, Dermatologist, Fremantle Dermatology, Fremantle
Other spokespeople:
- Ms Cheryl Talent, National President, Eczema Association of Australasia Inc., Brisbane
- Adults and mothers of children with eczema
* Broadcast radio grabs available Tues, 17 October @ www.vivacommunications.com.au/skinbarrier
* Full media kit available for download Tues, 17 October @ www.vivacommunications.com.au/skinbarrier
Contact: Kirsten Bruce or Ruby Archis from viva! communications on 02 9884 9011 or
0401 717 566 / 0413 834 906 to arrange an interview or for more information.