Media release

Profiles

'Sport talk for strong bones'

Elite sporting line-up to launch exclusive report on exercise for strong bones at media forum to mark World Osteoporosis Day - October 20, 2005

Representatives from Australia’s elite sporting and medical arenas will join forces on World Osteoporosis Day to engage in some ‘Sport Talk For Strong Bones’, followed by the ‘Make It Or Break It Bone Games’.

They will highlight how different forms of exercise across the life span will help prevent osteoporosis from continuing to escalate and launch ‘Make It Or Break It’ – an exclusive International Osteoporosis Foundation (IOF) report focusing on the importance of exercise for building and maintaining strong bones.

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Living legends Liz Ellis, Wally Masur, Susie Maroney, Jane Saville, Clinton Hill and Katherine Bates joined by Assoc. Professor Shona Bass (exercise physiologist), Judy Stenmark (CEO, Osteoporosis Australia) and Lois Brissenden (osteoporosis patient)

‘Sport Talk For Strong Bones’ Media Forum / Publication Launch to be followed by “Make It Or Break It Bone Games” (hosted by Osteoporosis Australia), featuring the elite sporting line-up and general public in a circuit of bone-strengthening activities

Level 1, Member’s Stand, North Sydney Oval, Figtree Lane (opposite Carlow Street), Miller Street, North Sydney

Media forum on Thursday, October 20 – 10:15am for 10:30am start, followed by ‘Make It or Break It Bone Games’ and BBQ on North Sydney Oval commencing @ 11:30am

To arrange an interview with the above-mentioned spokespeople, please contact
Kirsten Bruce or Ruby Archis from viva! communications on
0401 717 566 / 0413 834 906.

* Broadcast audio grabs available (THURS, OCT 20 2005) from The Media Game @ www.mediagame.com.au