World Osteoporosis Day: it’s time to beat the break!

An Australian Idol judge living with osteoporosis and a former Olympian pole vaulter will join forces tomorrow on World Osteoporosis Day (Wednesday, October 17) to inform Australians that it’s never too early to beat and never too late to treat osteoporosis.

Mark Holden and Tatiana Grigorieva will partner with leading osteoporosis experts to release new research* revealing that more than 80 per cent of high risk people remain uninvestigated or untreated, despite the introduction of osteoporosis treatment guidelines over the past year.

The new research will also encourage people at risk of developing osteoporosis to know and reduce their risks, whether lifestyle or modifiable, genetic or fixed.

To find out more about WOD and the new osteoporosis research, speak to the following people:

* New White Paper – Burden of Brittle Bones 2007 and International Osteoporosis Foundation Report (IOF) – Beat the break, know your risks

CELEBRITY SUPPORTERS

Tatiana Grigorieva, Osteoporosis Australia ambassador and former Olympian pole vaulter, Brisbane
Mark Holden, Australian Idol judge, living with osteoporosis, Melbourne

Patients

Diana Scott, 76 year old living with osteoporosis, Sydney
Sue Twine, 56 year old with low bone density, Brisbane

LEADING OSTEOPOROSIS EXPERTS

Judy Stenmark, CEO, Osteoporosis Australia, Sydney
Professor Philip Sambrook, Rheumatologist, Royal North Shore Hospital, University of Sydney and Medical Director, Osteoporosis Australia, Sydney
Professor Rebecca Mason, Head of Physiology and Deputy Director, Institute for Biomedical Research, Sydney
Professor Peter Ebeling, Endocrinologist, Chair, Department of Medicine, RMH/WH, University of Melbourne & Head of Endocrinology, Western Health, Melbourne
Dr Peter Nash, Rheumatologist and Director of Rheumatology Unit, 6th Avenue Specialist Centre, Sunshine Coast
Kellie Stockton, Health Educator, Osteoporosis QLD, Brisbane

• Full media kit available for download WED, OCT 17 @ vivacommunications.com.au/risks
• Broadcast radio grabs available for download WED, OCT 17 @ mediagame.com.au or vivacommunications.com.au/risks

Contact: Kirsten Bruce or Ruby Archis from viva! communications on 02 9884 9011 or m. 0401 717 566 / 0413 834 906 for more information.